Butcher, Baker is in its fourth, and perhaps final, print publication cycle. I say perhaps because I’ve been wrong before. But the last year has provided me an eye-witness perspective on the difference publicity makes in book sales.
One of the “jobs” I’ve had over the last year and a half is to track Butcher, Baker sales. We wanted some independent accounting in our discussion with Todd Communications. As it turns out, Amazon has some amazing tools for tracking book sales, with data from Nielsen BookScan.
The numbers tell quite a tale. I’ll let them do most of the talking… In the first graph, you can clearly see three sales spikes:
- First, when the film was announced (The Frozen Ground)
- Second, when Todd Communications re-published Butcher, Baker
- Third, when Christmas sales took over
Butcher, Baker Sales: 2010-2012
In the second graph, you see the magnitude of the Christmas spike. Book sales jumped to a recent high (highest sales were during the book’s first printing in 1991; we sold close to 100K). Of course, you can also see the steady decline in sales from that high-point onward. Indeed, Butcher, Baker, is headed back toward “normal” levels (note the pre-July 2011 line in the graph above).
Butcher, Baker Sales: September 2011-June 2012