Frozen Ground: The Trailer

The trailer is out for Frozen Ground, the film inspired by [1] Butcher, Baker. Here’s a screen capture of Vanessa Hudgens as stripper and prostitute, Cindy Paulson. Not much left to the imagination, I’d say. So much for her Disney image.

Vanessa Hudgens in Frozen Ground

Well, let’s correct a few things. The trailer was available for a little while (week of August 19th). More than a few sites purport to have it; the trailer quickly went viral. But if you’re in the U.S., you’ll get a not-so-cryptic ERROR MESSAGE. Seems there are some problems about the rights. Both copyright and country rights.

Message on U.S. Trailer Sites
Frozen Ground: Copyright Warning

Interestingly enough, one gets a different error message when trying to view the trailer on the French site, Cinema Teaser. UPDATE: Cinema Teaser now reports that its trailer was also pulled for copyright issues. We’ll keep you posted.

Message on EU Trailer Site
Frozen Ground Trailer: Cinema Teaser (France)

ANSWER ME THIS
Here’s the question: if you’re going blockbuster, why play games with the trailer? Why NOT make it broadly available? I’m educated-guessing here, but I tend to agree with Brad Brevet on Rope of Silicon.

Lionsgate is distributing the pic with IMDb reporting a November 30 release date, but this feels like one of those limited release/VOD titles if you ask me with a DVD/Blu-ray release about a month later.

In fact, I’ll go one step further and posit that the limited release will initially focus on Europe. Hence, the Cinema Teaser video from France, among the first sites to feature the trailer.

The fact that there is a European trailer at all tells you where the money is; U.S. domestic sales are falling, international sales are not. There’s also this telling tidbit from The Numbers on box office statistics. The key columns to watch are 1) Weekly Gross, 2) Theaters and 3) Per Theater. Limited Release = Limited Butts in Seats = Limited per Theater Revenue.

Butts in seats still count. And realistically, Frozen Ground already made its money. Film subsidies. State of Alaska.

Global Boxoffice: MPAA

NOTE: Another explanation is here. It shares a similar assessment, expecting a lag in the U.S. theatrical release. Hmmmm…

[1] Maybe I should say “appropriated” because the arc of the movie is absolutely identical to Butcher, Baker. Opens with the escape of the teenage prostitute. Segues to the sensitive Trooper. Yeah. I’ve read the script. Oh, and I wrote the book. First published in 1991. Before the internet existed. Answer me that.

The Publicity Sales Bump

Butcher, Baker is in its fourth, and perhaps final, print publication cycle. I say perhaps because I’ve been wrong before. But the last year has provided me an eye-witness perspective on the difference publicity makes in book sales.

One of the “jobs” I’ve had over the last year and a half is to track Butcher, Baker sales. We wanted some independent accounting in our discussion with Todd Communications. As it turns out, Amazon has some amazing tools for tracking book sales, with data from Nielsen BookScan.

The numbers tell quite a tale. I’ll let them do most of the talking… In the first graph, you can clearly see three sales spikes:

  • First, when the film was announced (The Frozen Ground)
  • Second, when Todd Communications re-published Butcher, Baker
  • Third, when Christmas sales took over

Butcher, Baker Sales: 2010-2012
Butcher, Baker sales, 2010-2012

In the second graph, you see the magnitude of the Christmas spike. Book sales jumped to a recent high (highest sales were during the book’s first printing in 1991; we sold close to 100K). Of course, you can also see the steady decline in sales from that high-point onward. Indeed, Butcher, Baker, is headed back toward “normal” levels (note the pre-July 2011 line in the graph above).

Butcher, Baker Sales: September 2011-June 2012
Butcher, Baker sales, 10-2011 to 6-2012

Go See: The Frozen Ground, the movie inspired by Butcher, Baker. Opening in theaters December 2012.