That the film industry is one in transition is oft-discussed. In North America, movies are increasingly watched at home — hence the success of Netflix. Globally, it’s a somewhat different story, as this piece from PWC notes:
China will become the fastest-growing filmed entertainment market in the world, expanding by a CAGR of 14.7% from 2012 to 2017, followed in the Asia Pacific region by Thailand (10.5%) and India (9.9%). Other markets with double-digit CAGR are Venezuela, Russia, and Argentina. The larger traditional markets in North America and Europe are comparatively stagnant, with 1 to 3% growth in general.
Now consider this in the context of The Frozen Ground release schedule. The Argentina release, for example, has moved to December 12, 2013 (where it will be known as [correction] Cazador de mujeres – Hunter of Women). But countries across Europe and Asia have already seen the film’s debut, the one exception being the all-important China market (which should be on track for a 2014 release; the film has already appeared in the Taiwan market).
As noted in our previous blog post, distribution decisions restricted the North American theatrical release — but reflect the changing dynamics of the North American film industry toward the home market and away from the theatrical market, where it seems only blockbusters survive.
Recommendation: If you like Nicholas Cage, see the movie. If you followed the Hansen case, see the movie. And then, when you feel the need for more soda and popcorn, read “Butcher, Baker.” If you want to support a great institution in the process, order it from the Alaska State Trooper Museum.